Boosting Online Donations: 7 Easy Wins for Your Nonprofit Website

In today’s digital-first world, your nonprofit’s website isn’t just a brochure — it’s a fundraising engine. Yet many organizations unintentionally leave money on the table with donation pages that are hard to find, confusing to use, or simply uninspiring. The good news? You don’t need a full website overhaul to start seeing results. With a few smart tweaks, you can turn your online presence into a powerful tool for generosity. In this post, we’ll walk through seven simple, actionable ways to boost online donations and make it easier for your supporters to give.

✅ 1. Make Your Donate Button Impossible to Miss

Your “Donate” button should be highly visible — ideally in the top right corner of every page on your website. Use a contrasting color, bold text, and make sure it’s in your mobile menu too. People won’t give if they can’t easily find where to do it.

✅ 2. Streamline Your Donation Page

The more steps a donor has to take, the more likely they’ll drop off. Keep your donation form clean and simple. Remove distractions, reduce the number of required fields, and make sure the page loads quickly on both desktop and mobile devices.

✅ 3. Offer Suggested Giving Levels

Add pre-set donation amounts (e.g., $25, $50, $100) along with a custom field. This simplifies the decision-making process and can subtly encourage higher donations. Even better — tie donation amounts to real impact (e.g., “$50 provides 10 meals”).

✅ 4. Add a Monthly Giving Option

Recurring gifts provide steady, reliable funding. Make sure your form has a clear option to “Make this a monthly gift,” and consider highlighting the benefits of becoming a monthly donor with a name (like “Sustainers Circle”).

✅ 5. Tell a Powerful Story

Your donation page should remind people why they’re giving. Include a brief story or quote that shows the impact of their gift. A single image and a few heartfelt sentences can connect emotionally and drive action.

✅ 6. Make Donors Feel Safe

Use secure donation platforms, display security icons or badges, and reassure donors that their personal information is protected. A simple “This page is secure” message near the donation button can go a long way. Examples of trusted donation platforms include Donorbox and Givebutter, and of course Canada Helps in Canada.

✅ 7. Follow Up with a Thank-You That Inspires Loyalty

After the donation is complete, redirect to a customized thank-you page. A heartfelt message and next steps (like sharing your mission on social media or joining your newsletter) help build stronger donor relationships.

Final Thoughts

Improving online donations doesn’t have to be complicated — but it does need to be intentional. These small changes can have a big impact on your bottom line, helping more people say “yes” to your mission with a click.

Want help reviewing your donation page or building a more strategic fundraising system? Our team at Impact Funding Solutions offers expert support to optimize your online giving tools and grow your funding.

📞 Book a free discovery call today to learn more about our Fundraising Consulting!